Don't be fooled by lengthy, wordy rants.
The typical modern self-absorbed person does not have the attention span to process any train of thought about which they are not the primary focus.
The best, most effective discourse is short and sweet, succinct and to the point.
A case in point, for example, would be the simple, yet profound statement, "God is Love", which, short as it may be, eludes the comprehension of so many.
I could be wrong, but...just saying...